Hey, I’m Layla.
Advertising is all about bringing your ideas to life. As a copywriter, my goal is to do just that. All ideas are unique, and I want to share my creative vision with you.
Hailing from New York, having lived in Los Angeles, and attended university in Philadelphia, I consider myself a true city girl. Outside of copywriting, I’m a cat lover and avid reader. If you ever need a book recommendation, I’m your girl. I love the creative side of advertising and hope to work on campaigns in fashion, literature, and up-and-coming brands.
To learn more about my creative style, check out my portfolio!
Is it Sexy and Sweet in Here?
This fresh marketing capsule for Victoria’s Secret features Sabrina Carpenter. Sabrina is the perfect mix of sweet and sexy for this spring collection.
My Work
Content Spreads
How 20+ accounts were managed, that’s a secret I’ll never tell… But I will share my content calendars from my time at Grub Studios
Dunkin Holiday Latte
A radio spot promoting the return of the Dunkin Holiday Latte and reminding customers to get their festivity on.
Chickens Need More Than a Piece of Paper
An opinion editorial piece that brings awareness to the experiences of caged farm animals.
Extend Your Stay at the Farm
Posters and table tents were designed to promote the bed & breakfast, plus the neighboring winery. Meant to increase overnight bookings for Ethereal Farms bed and breakfast.
Late Night Date Night
Part of a four-month marketing campaign. Including guerrilla and social advertisements. Following the theme of extending the date night for local Philadelphia ice cream parlor, Scoop Deville.
Trolli Sour Gummy Octopus Candy
A social media campaign to share fun facts about octopi and Trolli octopus.
Do we match?
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Creative Content Creation
Creativity is how we create greatness. The potential is there, it just needs a fresh look.
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Building New Ideas
Growing is apart of the process, let’s nourish our ideas see what comes to light.
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Collaborative Work Environment
Let’s not just work together but work with each other!
What inspires me?
I’m all about growth, and feedback helps me get there.
Got thoughts? I’d love to hear them!
Each project is different, but including aspects of older projects is a fun add-in.
Let’s reshape old ideas into something new.
Wait, pause. You like my work, and you like me? Let’s stay in touch!
Connect with me on LinkedIn or email me at laylajoi94@gmail.com. If you’re feeling extra conversational call me: 631-793-3349!
