Year: 2026
Client: Victoria’s Secret x Sabrina Carpenter
Sabrina Carpenter embodies a playful, feminine confidence that aligns naturally with Victoria’s Secret’s signature aesthetic. Her tour featured custom bodysuits that echo the brand’s lingerie-forward style, making this partnership feel both organic and strategically sound.
This collaboration strengthens that connection while keeping Sabrina in the spotlight, drawing in her fanbase, and appealing to consumers who embrace confident, self-expressive femininity. At its core, the collection celebrates being sexy on your own terms, not for anyone else.
Spring has sprung
Create a spring capsule campaign for Victoria’s Secret featuring Sabrina Carpenter, fresh off her biggest tour and dominating media attention. Known for her feminine, vintage-inspired stage style, she serves as the creative anchor for the campaign’s visual direction, with subtle nods to her album eras.
The campaign blends both brands seamlessly, highlighting Sabrina’s playful persona while staying true to Victoria’s Secret’s core identity. The result is flirty, fresh, and slightly nostalgic, paired with clean, concise copy that delivers impact without excess.
Large out-of-store print (1).
This image would be on display outside of the store to draw in potential new customers and promote the new spring capsule collection.
Large in-store print (2).
This image would be in the front of the store, directly behind the launch table. This connects the new designs to Sabrina’s collab with the company.
Sample Marketing Print
The Vision
Below are the vision boards that were created through the process of this marketing campaign.
Connecting with bright spring colors for the season that also connect with Sabrina’s branding, and also keeping with the overarching VS branding all around.
