Late Night Date Night
Copy: Layla Wheeler
Design: Nia Thornton
Part of a larger marketing campaign to increase foot traffic & sales at Scoop Deville’s Philadelphia locations. With a planned execution over the duration of 4 months
Client
Scoop Deville
Year
2025
Position Scoop DeVille as the go-to late-night date spot for Gen Z in Philadelphia. Collaborated with a team over four months to develop a campaign that blends creative storytelling with data-driven strategy, building a consistent and engaging social media presence. Increased brand awareness through guerrilla and experiential marketing, supported by visually compelling assets deployed across Philadelphia and social platforms.
Campaign was created by Frozen Dream better know as the dream team
Choose Scoop Deville and extend your date night
Want to see more of the ‘Late Night Date Night’ Campaign?
In a semester-long marketing capstone project, my classmates and I collaborated and executed a marketing campaign for Scoop Deville.